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6 November 2013

W Fund answers Qazzow with $500k

Washington SaaS spin-out Qazzow receives $500k seed from the W Fund.

Author: Gregg Bayes-Brown, editor

Qazzow, a spin-out from the University of Washington, has received $500k seed investment from the W Fund, a $20m venture fund investing in the University’s spin-outs and other research institutions from around the state.

Qazzow offers instant Q&A (question and answer) services to potential customers for online retailers. Currently, the software-as-a-service platform is being tested by Big Fish Games, and several other online retailers, including Ben Bridge Jeweler, Game House, PetHub, Yapta, and PlayOn.

Jake Wobbrock, a professor at the University of Washington and a co-founder of Qazzow, said: “We are bringing to market a Q&A SaaS offering that increases sales conversions, lowers support costs, and provides Voice-of-the-Customer insights for e-commerce businesses and web applications,” adding that Qazzow shows how “instant answers provided in-context to e-shoppers can increase sales conversion by double digit rates.”

He added: “With the explosion of mobile shopping, the need for e-shoppers to get their questions answered easily without a lot of cumbersome typing is paramount. Qazzow is the first company to offer a contextual Q&A service that requires no typing for mobile websites. Instead, users just tap on the thing on the screen causing their question or confusion, and instantly, relevant Q&A appear.”

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