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5 September 2017

Edinburgh Innovations completes rebranding

Formerly known as Edinburgh Research & Innovation, the University of Edinburgh’s tech transfer office changed its name last month.

Author: Thierry Heles, editor

The tech transfer office of University of Edinburgh, formerly called Edinburgh Research & Innovation, has completed its rebranding effort to Edinburgh Innovations.

The rebranding became effective as of August 3, though the institution’s wholly-owned subsidiary does not appear to have published a press release announcing the change.

The university first established a technology transfer office in 1969 under the name of Centre for Industrial Consultancy & Liaison, before setting the TTO up as a wholly-owned subsidiary called UnivEd Technologies in 1983.

Edinburgh Research & Innovation was then formed in 1998 through a merger between UnivEd and the university’s Research Support office.

To date, Edinburgh Innovations has established a total of more than 400 companies.

The office had launched a branding competition to develop a visual identity for its new name in February 2017, open to undergraduate and postgraduate students at the university.

Edinburgh Innovations joins a string of other commercialisation offices and firms that have undertaken rebranding efforts over the past couple of years, such as Oxford University Innovation in June 2016 and Touchstone Innovations in January 2017.

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