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18 October 2017

Duke casts Talented investment

Occupational learning app developer Talented has secured an undisclosed sum from a Duke University-backed incubator, the Startup Lab at the Centre for Advanced Hindsight.

Author: Callum Cyrus, reporter

Talented, a US-based occupational learning app developer, secured an undisclosed amount of funding yesterday from the Centre for Advanced Hindsight (CAH) at Duke University’s Startup Lab incubator.

Founded in 2016, Talented has developed an occupational learning platform that trains users through virtual scenarios and real-world tasks. The mobile app is geared towards mission critical businesses such as airlines or nuclear power producers.

Each year, CAH’s Startup Lab selects three companies that it feels could embed behavioural economics into everyday life. Behavioural economics seeks to better define the psychological process behind financial decisions.

Danvers Fleury, CEO of Talented, said: “The CAH has engineered an elegant and sustainable ecosystem where research drives real-world results and real world results then opens up new research opportunities.”

Rachael Meleney, program coordinator of CAH’s Startup Lab, said: “The Talented team is passionate about positive behaviour change and exhibits a collaborative spirit – both highly important to the CAH in our pursuit to apply behavioural economics to tech solutions."

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